5 Reasons Why Photoshop is Crucial to Social Media Marketing

5 Reasons

Why Photoshop is Crucial
to Social Media Marketing

Social media marketing is blowing up because of the viral nature of content shared on such platforms. Since social media is really a collection of friends’ social connection to each other, it’s easy to see why content tends to travel far and wide when shared through social media compared to other online channels.

Think of it this way, if you somebody you know and respect shares an article that they think is important, chances are, you probably would at least take a look at it. This doesn’t necessarily mean that you would agree with that person, this doesn’t necessarily mean that you would be as excited about the content as the person sharing it, but since you know that person and you have a certain level of respect of that person, you are more likely to at least take a look at the content.

It’s this slight receptiveness advantage that makes social media marketing so explosive. You probably have seen all sorts of funny pictures, you’ve probably seen all sorts of interesting and downright funny online articles through Facebook and Twitter. This is all due to the impact of social connections.

If you want to make more money with your online business or you work for a company that markets itself through the internet, you need to know how this works. Believe it or not, Photoshop can go a long way in helping your organization spread its message far and wide through social media marketing.

Here are 5 reasons why you should use
Photoshop in creating custom graphics that
help content become more viral.

Custom Branded Graphics

Make no mistake about it, people who consume a lot of social media tend to be jaded. They’ve seen dozens of stories, if not hundreds of stories, every single day. In fact, after a certain point, they become blind to the stories. They just scroll down. They don’t even bother to read.

If you use custom branded graphics, your story or content has a good chance of at least arresting the eye or slowing down the scroll rate of such skimmers. This increases the likelihood that people would slow down enough to actually read the headline of the content you’re promoting, and this can increase the viral appeal as well as the reach of the content you are sharing.

Graphical Summaries

Let’s get one thing clear, most of the people who use social media, they don’t read content. Most people feel they have the time. Accordingly, they’re just scrolling down very quickly. Either you catch their attention quickly and efficiently, or you don’t.

By using Photoshop to create graphical summaries of the content that your company is promoting, you increase the chance of catching people’s eyes. The graphic doesn’t have to involve words. It can just contain pictures that are collated or grouped together. These pictures are attention-grabbing and may have enough elements to draw people’s focus long enough for them to decide that they want to read your content.

Change Titles to Match Distribution Platforms

If you are marketing on both Facebook and Twitter, it’s very tempting to use the exact same graphics for both platforms. Unfortunately, if you do that, chances are quite good that your content will fall between the cracks. You have to maximize the graphical differences between these platforms. Photoshop enables you to do that cheaply and quickly.

Eye-catching Graphics Help Ensure Sharing

It’s one thing to catch somebody’s eyes so they slow down their scrolling, it’s another to actually motivate people to share. Unfortunately, there is no hard and fast rule for this. There’s no one-size-fits-all solution. This is one of those things that you really need to work with Photoshop over a long period of time to get just right. Still, once you reach that stage, it truly is amazing because often times, the only difference between truly viral content and content that is just as good is the graphics element of the viral content.

Skim-Friendly Graphics Boost Readability

Since you know that most of the people exposed to your content would just be scrolling down, use Photoshop to produce images that are designed for skimmers. This means that by strategically enhancing photos and calling the reader’s attention to certain details, you actually increase the likelihood that they would stop and read your materials.

Keep the 5 reasons above in mind. They go a long way in helping your social media marketing become a success. Keep in mind that you’re probably going to go through a lot of trial and error, but it’s definitely a journey worth taking.