Social media marketing is blowing up because of the viral nature of content shared on such platforms. Since social media is really a collection of friends’ social connection to each other, it’s easy to see why content tends to travel far and wide when shared through social media compared to other online channels.
Think of it this way, if you somebody you know and respect shares an article that they think is important, chances are, you probably would at least take a look at it. This doesn’t necessarily mean that you would agree with that person, this doesn’t necessarily mean that you would be as excited about the content as the person sharing it, but since you know that person and you have a certain level of respect of that person, you are more likely to at least take a look at the content.
It’s this slight receptiveness advantage that makes social media marketing so explosive. You probably have seen all sorts of funny pictures, you’ve probably seen all sorts of interesting and downright funny online articles through Facebook and Twitter. This is all due to the impact of social connections.
If you want to make more money with your online business or you work for a company that markets itself through the internet, you need to know how this works. Believe it or not, Photoshop can go a long way in helping your organization spread its message far and wide through social media marketing.